MEDHOL cc Trading as Reform Distributors
Suite 250, Private Bag X153, Bryanston 2023
Tel: (011) 659 0612 Fax: (011) 659 0578 Cell: 084 284 0897
E-Mail : we_are@yebo.co.za
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NEWSLETTER FOR JULY - SEPTEMBER 2004

We are already in the 3rd quarter of the year - I always stand amazed at how time flies! During the course of 2004, such a lot has happened.

Marketing:

Targeted at health professionals, such as Specialist, Doctors, Homeopaths, Dieticians and to sub-specialties in Medicine:
We have made progress in marketing Lifeforce products to Health Professionals, through postal marketing. The next task is to follow up this project with visits to them. One aspect we have become very aware of, is the need by these professionals to purchase our products in bulk. Please be aware that our products are available in 500's and 1000's to those dispensing practitioners who need or want to self-dispense.

We have brought in a Marketing and Sales Agency:
We ran into some problems with the agency that we brought in to assist us. It was decided to dismiss the agency after constant negative feedback that we received.

I have recently employed a new Sales agent that will be covering the Gauteng Area. Her Name is Melanie Muller. Melanie is 24 years old, has a Degree in Sport Psychology and is a Personal Trainer. Melanie is very familiar with supplementation. Melanie will be active as from the end of July and she will be assisting me in the Health Shops, Pharmacies and Health Clubs.

We will be going into some of the big wholesalers such as UPD:
This is temporarily on hold, as we need to give proof of sales made through Sales Agents before they will take us in.

We are targeting certain products to be advertised in health magazines:
Refocus will be marketed through the JHB ADD and ADHD Support Group.
The Body & Foot Lotion, Shampoo & Conditioner will be advertised in Health Magazines together with trial sample packs.
GTF Plus will be advertised in the Diabetic Focus in September. I would like to request that the Health Shops, Pharmacies and Practitioner please ensure that they are well stocked to assist us in this Marketing drive.

Image and Labelling:
We have finished the last phase of our labelling. All of our products are now in the new labels. Please advise the office if there are any of our products on your shelves with old labels, so that we can exchange them for new ones.

NEW PRODUCTS LAUNCHED DURING THE COURSE OF 2004:

SKIN AID COMBO:
Skin Aid Combo has been specially formulated with nutrients that play an important role in the health, structure and quality of the skin. It is known to be effective in the promotion of healthy skin, nails and hair. This formulation is for the treatment of all skin conditions, especially Dermatitis, Eczema, Psoriasis and Vitiligo.

STRESS COMBO:
This is a Specialised Formula which helps offset the damaging effects of Chronic and Acute Stress, Allergies, Chronic Fatigue and Immune Depression. Stress combo contains a blend of natural vitamins, minerals and trace elements that work as a nutrient to improve the body's response to stress, thereby boosting mood and relieving depression. It also improves other mental functions such as memory, concentration, alertness and recall.

IMMUNO AID COMBO:
Immuno Aid Combo is a superior formulation that boosts immune function and increases stamina. Selected vitamins, minerals and amino acids have been combined as an immune system booster. Also included are Lactoferrin and pre and pro-biotics known to be nature's greatest enhancers of a strong immune system. The pre and pro-biotics also assist and restore balances in the intestinal system.

JOINT COMBO:
For further details see our topic of discussion.

Training Dates:

In the past we have set up training dates, sent out invitations and put a lot of effort into getting people trained on Lifeforce products, with little or no response at all. I think my greatest disappointment is that our products are essentially Health Shop products, yet this is where we get the least support. We will now only offer training to those individuals and outlets that really want training.

Training sessions are ongoing on a weekly basis. Please let us know if you would like to participate.

Product Promotions:
Product promotions are also ongoing. I am presently doing promotions on three Saturdays of the month. If anyone requires me to do promotions at their outlet, please phone the office to book a slot.

ONTO OUR TOPIC OF DISCUSSION FOR THIS NEWSLETTER:

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OSTEOARTHRITIS & THE OTHER FORMS OF ARTHRITIS

What is Arthritis?
Arthritis is an inflammatory condition of one or more joints. It is a degenerative disease of the joints that affects millions of South Africans.

Symptoms of Arthritis include:

  • PAIN
  • sTIFFNESS
  • SWELLING OF JOINTS.

There are approximately 200 kinds of Arthritis, the two most common being Osteoarthritis and Rheumatoid Arthritis. For the benefit of those interested, Lifeforce will discuss 3 forms only: Rheumatism, Osteoarthritis and Rheumatoid Arthritis.

RHEUMATISM:
Rheumatism is a general term used to denote any disorder, which causes pain and aching in the muscles and bones. The term is used by the layman, rather than the professional, and covers a large number of medical conditions in which suffers experience pain and stiffness in various parts of the body and, if symptoms are confined to the joints, Arthritis. It occurs at any age, although it is more common in the elderly. Polymyalgia Rheumatica is an uncommon form of Rheumatism, which tends to affect the elderly; it is of sudden onset and causes severe stiffness and pain in the muscles of the neck, shoulders, hips and thighs.

Causes and symptoms
As the term 'Rheumatism' is a catchall word, the causes of which are diverse. However, conditions, which may present with the above symptoms include:

  • The symptoms of Fibrositis or Fibromyalgia are widespread aches and pain, aggravated by cold and stress and are associated with poor, unrefreshing sleep caused by stress or emotional upset.
  • Polymyalgia Rheumatica and Temporal Arthritis affect those over 50 and are related inflammatory conditions. The former causes pain, stiffness and weakness in the shoulder and pelvic girdle muscles, and the latter headache and tenderness of temporal artery, with the risk of blindness.
  • Polymyositis is an inflammation of the muscles that causes pain and weakness. It can be severe, but is uncommon.
  • Endocrine disorder Hypothyroidism causes aching muscles and stiffness. Hyperthyroidism may cause muscle weakness.
  • Vitamin D deficiency causes bone pain and muscle weakness.

OSTEOARTHRITIS:
Osteoarthritis is believed to be a degenerative disease that develops as a result of wear and tear of the cartilage in a joint. Cartilage or 'gristle' provides a smooth a smooth surface for bones to slide against, allowing painless and easy movement. When the cartilage is worn away or damaged, the bones rub together causing pain and stiffness, especially during damp weather or the morning after strenuous activity.

Causes and symptoms

  • Primary generalised Osteoarthritis attacks previously normal joints. It runs in families and can be recognised by the bony deformity and swelling on the second joint of the fingers.
  • Secondary Osteoarthritis affects previously normal joints. It is more common on weight-bearing joints. Those who have had previous joint problems of damage are more likely to experience secondary Osteoarthritis. Obesity may accelerate the progress of the condition, especially in the knee.

People with Osteoarthritis should improve their diet by cutting down on highly refined and processed foods, saturated animal fats, sugar and salt, and by eating more wholegrain cereals and fresh fruit and vegetables. A healthy diet boosts the immune system and provides the suffer with extra energy to fight the disease

The weight factor
Obesity increases the risk of developing Osteoarthritis by putting undue stress on the joints. Knees and hips, for example, will not cause as much discomfort when they have less weight to carry. Some form of gentle exercise, such as swimming, cycling or walking, together with a sensible, low-fat diet will therefore help to prevent Osteoarthritis, or minimise symptoms if you already have the condition.

Exercise and Arthritis
Regular exercise can play a vital role in the prevention and treatment of all forms of Arthritis. It strengthens the muscles responsible for protecting the joints, and helps to prevent stiffness. But you also need to respect you body's limitations in order for exercise to be beneficial.

  • Try walking or swimming every day for 5 - 10 minutes, gradually increasing the amount of time you exercises.
  • Try stretching exercises, such yoga, for movement and posture.
  • Wear shoes that fit well and are designed specially for the activity you are taking part in, well-cushioned soles reduce stress on weight-bearing joints.
  • Don't push yourself too hard. Too much exercise - particularly anything that jars the knees, hips or other joints - can lead directly to Osteoarthritis
  • If you experience extra pain, you may be overexerting yourself and you should cut back or change to a less physically demanding activity.

RHEUMATOID ARTHRITIS
Rheumatoid Arthritis is what is known as an 'auto-immune' disease - the body's immune system mounts an immune response against its own tissues, causing inflammation and diseased tissue.
In the case of Rheumatoid Arthritis, the part of the body affected is the tissue that lines the joint, known as the Synovium. It usually starts in early adulthood or middle age, but can sometimes start in childhood. Rheumatoid Arthritis affects 2 - 3 percent of the population and about 75 percent of suffers are women. The cause of Rheumatoid Arthritis is unknown, but there is some evidence that it may be triggered by food.

Key Symptoms
Rheumatoid Arthritis is a mysterious inflammatory disease in which the immune system turns on itself and starts to attack the joints. Although this progressive condition can strike at any age, it most commonly occurs between the age of 25 and 55. It is three times more likely to affect women than men.
Rheumatoid Arthritis is characterized by inflammation in the joints of the fingers, toes, wrist or other joints of the body. The affected joints become swollen and stiff and may become deformed in the long term. People with the condition are also likely to feel generally unwell. Rheumatoid Arthritis often lasts for many years, with painful periods being interspersed with times where suffers are relatively symptom-free (remission).

Complications of Rheumatoid Arthritis
The complications are numerous and include Anaemia, joint infections, damage to the peripheral nerves, eyes, lungs, heart and ulceration of the lower limbs, as well as side effects brought on by treatment.

Foods and Rheumatoid Arthritis

  • Avoid foods that tend to cause inflammation. There are some foods we eat on a day-to-day basis that seem to promote the processes that cause inflammation in the body, for example red meat, sugar, yeast and coffee. Cutting back on these foods, or eliminating them altogether, may help to reduce the symptoms of Rheumatoid Arthritis.
  • Avoid foods to which you may be sensitive. In some individuals, the immune system activity that causes Rheumatoid Arthritis seems to be triggered by certain foods. It is thought that partially digested food leaks through the intestinal wall into the bloodstream, triggering the immune cells to react. Common culprits in these reactions include: wheat, corn, dairy products and citrus fruit. A significant number of Rheumatoid Arthritis suffers find that identifying and eliminating problem foods from the diet can lead to significant improvement in their symptoms.
  • Cut down on highly refined foods, saturated fats, sugar and salt for Osteoarthritis

Allergies or Intolerances
For some people who develop Rheumatoid Arthritis, allergy intolerance to particular foods may be a contributing factor. Pinpointing the culprit foods may be difficult, but common suspects include: dairy products, eggs, wheat and cereals. One of the best ways to identify problem foods is to follow an elimination/exclusion diet, but this should only be done under medical supervision.

Fish Oils
Scientific evidence has now emerged to show that fish oils can prove helpful to people who suffer from Rheumatoid Arthritis. Salmon, trout, snoek, mackerel, sardines, cob and pilchards all contain polyunsaturated fats called omega-3 fatty acids, which can have an anti-inflammatory effect on the joints of some Arthritis suffers. Inflammation is the body's natural reaction to arthritic diseases, causing pain, swelling, redness and heat.

People with Rheumatoid Arthritis can try eating fresh oily fish at least 3 times a week, or they can take fish oil capsules (or in liquid form if this is more manageable) keeping to the recommended daily dose. Tinned oily fish (such as pilchards and sardines - but not tuna) also contain these omega-3 fatty acids. Signs of improvement are normally seen after a period of two to three months.

People who need to take anti-inflammatory drugs may be able to reduce their dosage (with their doctor's permission) by about one-third if they eat oily fish regularly. This reduces the risk of the drugs having any unpleasant side effects.

Evening Primrose oil has also been found to have anti-inflammatory effects, and is therefore particularly useful for anyone who does not eat fish. Vegetarians can get omega-3 fatty acids by including plenty of Soya beans and Tofu in their diet. In fact, several studies have found that a vegetarian diet helps to relieve some of the symptoms of Rheumatoid Arthritis.

NATURAL ANTI-INFLAMMATORY FOODS
While some foods tend to encourage inflammation in the body, others have the reverse effect. Healthy fats, also known as essential fatty acids, in the diet are metabolised in the body in substances that have natural anti-inflammatory properties. Foods that are rich in these healthy fats include: oily fish such as mackerel, salmon and trout, olive oil and pumpkin, sunflower and sesame seeds, and increased amounts of these foods are recommended.

Helpful Foods:

a) Eat plenty of wholegrain cereals, fresh fruit and vegetables for Osteoarthritis.
b) Eat plenty of Soya beans and tofu, for Rheumatoid Arthritis.
c) For any form of Arthritis eat plenty of Sardines, salmon, cob, pilchards and trout. Eat three or more times a week.
d) Green vegetables are a source of beta-carotene, calcium, folate, iron and vitamin C. Eat raw or lightly cooked, 6 - 8 portions per day.
e) Bananas provide a good source of potassium and vitamin B6. Eat three or more times a week.
f) Broccoli is a source of Beta Carotene, vitamin C, folate, iron and potassium. Eat raw or lightly cooked, every few days.
g) Carrots are excellent sources of beta-carotene. Eat raw or cooked, as often as you like.
h) Celery is an anti-inflammatory agent and source of potassium. Eat raw, three times weekly.
i) Ginger is a food that helps reduce inflammation because its natural anti-inflammatory agents. The recommended quantity is approximately 5 grams. It can be incorporated and added to stir-fry and other dishes, twice a week. It may be taken as an infusion or 'tea'. Steeping some freshly sliced or grated root ginger in hot water makes this.

Homeopathic supplements that Arthritics can benefit from:

Lifeforce Joint Combo - Reimbursable through Medical Aids.
Recommended dosage: 2 Capsules 3x per day before meals. If pain is severe, use 2 Capsules every 4- 6 hrs until joint discomfort and pain is manageable.

Essential Fatty Acids:
Omega 3 (at least 3,000mg daily) to be taken ½ hour before meals.
Vitamins:
Vitamin E 400 - 1,000IU daily before breakfast,
Lifeforce B6 Plus - 2 am and 2 pm,
Lifeforce B2 Plus - 1 to 2 tablets 2x per day.

Minerals:
Lifeforce Balanced Minerals & Salts - 1capsule before breakfast
Lifeforce Tricalcium Phosphate - 3 tablets midmorning or Lifeforce Magcal Plus - 2 tablets 3x per day.
Lifeforce Chelated Zinc Gluconate Plus -1 am and 1 pm.
MSM 1000mg - 2000mg 4x per day for best results.

LIFEFORCE JOINT COMBO:
Joint Combo is a unique natural combination of vitamins, minerals and herbal extracts combined with specially selected, specific amino acids to treat joint problems at grass roots level. Joint Combo is Lifeforce's premier formula to improve the health of joints naturally. It is the most powerful and effective joint-health formula available and can actually assist in the repair and rebuilding of cartilage and restore joint flexibility.

In nature, certain nutrients can dramatically improve joint health. Joint Combo capsules provide a combination of Kelp, Calcium Pantothenate (Vit.B5), Turmeric, Glucosamine, Chondroitin Sulphate, Devils Claw, Celery Seed Extract, Boron, Resveratrol, Ginger Extract, Boswellia Serrata Extract, Stinging Nettle extract and Amino Acids: Phenylalanine, Cysteine and N-Acetyl-Glucosamine. These substances show remarkable abilities to soothe the pain associated with Arthritis and other joint problems.

WHO NEEDS TO USE JOINT COMBO?
Those with

  • Inflamed, painful joints
  • Stiff joints
  • All forms of Arthritis
  • Muscular pains
  • Concerns about developing Arthritis
  • People over the age or 40 years
  • All who actively participate in sport

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