It has been over 3 years
since we bought Reform Distributors and I would like share with
you our early beginnings and also where we are heading in 2005 and
We bought the company when it was at an all time low and made it
our first objective to consider different manufacturers that could
provide our products at the highest quality, with the shortest possible
lead-time and at the most reasonable prices.
After visiting more than 20 different manufacturers, we managed
to find 4 GMP Manufacturers that offered us the highest consistent
quality, which allowed us to keep our prices the most cost effective
on the market.
Our next goal was to have all our products scientifically formulated
and reformulate some of our older products. We have also created
an entirely new range of products that are completely different
to existing products and that are really exciting. In this regard,
we were fortunate to have the valuable input of a panel of eight
talented health professionals (professors, doctors, dieticians and
specialists) from various academic institutions. These professionals
spent countless hours pouring through journals and research abstracts
to identify nutrients vital for optimal health.
Within three months of us buying the company we had all our products
registered with the MCC. For this purpose every product had to be
scientifically formulated, documented and listed. We are still awaiting
Registrations numbers on each product.
All of Lifeforce products are registered with Medikredit and have
been issued with Nappi codes. This allows customers to submit a
claim from their Medical Aids.
Our next objective was to improve the Lifeforce image by re-designing
the product lables. They are now a Royal Blue and Bronze range with
pending Registration numbers, all are Bar coded and Nappi coded
and the old Egyptian Eye logo was done away with.
We started training of all outlets and
professionals as from the beginning of January 2003 and this is
ongoing, to keep all concerned updated.
During 2003 and 2004 we have had 16 of the Lifeforce range of 44
products updated and reformulated according to latest research released.
Also during this time we have brought 11 new exciting Lifeforce
During 2005 we plan to expand our company through various marketing
efforts. We will share our goals and plans for expansion with you
in quarterly newsletters.
Last but not the least I want to thank our loyal clients who have
stayed firmly behind us though all the changes that have taken place.
A very big thank you to each and everyone, your support is greatly
We firmly believe that we will be able to offer better products
and services than ever before!